Below is the actual dictionary definition of Strategic Marketing.  For the Resonate Marketing Group perspective please contact us. Key part of the general corporate strategy Marketing strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A [...]

What is social media and why is it important for your business? Social media provides you with a free way to communicate with your clientele, it also provides you with a great place to gather information about how your customers view your products and services.  You can interact with your clients, giving them a real [...]

There is a great debate on whether to use images (photographs) or icons (simple graphic illustrations) in communicating through imagery in marketing.  Our response to this is that striking the right balance between both is the correct answer. When To Use Each Its good to use icons when you’re conveying information. Icons are traditionally used [...]